Dr. Ramesh U

 Faculty Profile 

Other qualifications: PGDPM from Annamalai University

• MISTE

• Personnel Management
• Industrial Relations
• Tourism

1. “Employment in Tourism Industry, Issues and Challenges” Pages 51 -58.
2. “The Niche of Wellness Tourism in the Scenario of Kerala’s Health Tourism”
   Ind. J. Multi.Res.2009. Vol.5(4), ISSN-0973-2225 Pages 633 -640.
3. “Destination Kerala: A Voyage to Wellness” I-Managers Journal on Management (ISSN 0973-5054), Vol-4,No-2, Sept-Nov:2009 Pages 6-11
4. “Ayurvedic Health tourism in Kerala: A study on the market potential catering to the customer perception” I -Managers Journal on Management ISSN 0973-5054 , Vol-4,No-2, Mar -May 10
   Pages 55-62
5. “Wellness tourism in Kerala : Opportunities Galore”
   Management Researcher, VolXVII, No.1, July- Sep 2010 Pages 48 -56
6. “Ayurvedic Wellness Tourism in Kerala: A Gateway for Entrepreneurs to Emerge Successful.” International journal of Research in Commerce & Management ISSN 0976 -2183, Vol.2, Issue .4, April, 2011 Pages 80-84.
7. “A study to evolve an effective Marketing plan to enhance Wellness tourism in Kerala.”
   International Journal of Marketing and Management Research, ISSN 2229-6883, Vol. 2, Issue 9 Sept 2011
   Pages 193 -206.
8. “A study on the customer profile and perceptions to enhance the Marketing Efforts for Ayurvedic Tourism in Kerala.” JS International Journal of Commerce, ISSN 2231-377X, Vol. 1, Issue 2, Aug 2011 Pages 110 -1164.
9. “A study to develop an advanced marketing strategy for Wellness Tourism in Kerala based on the prevailing scenario” Zenth International Journel of Multidisiplinary Research, ISSN 2231 5780, Vol 1, ISSUE 6, October 2011 Pages 211-222.

1. Self Financing Engineering Colleges under Government – A Kerala Experience
   Paper presented in International Conference on Democratic and Secular Education, December 4th to 6th 2008, Kerala University.
2. Role of Destination Management in Marketing Tourism – Strategies and issues
   National Seminar on Strategic Marketing for emerging environment,Feb 20 – 21, organized by School of Management studies CUSAT.
3. Trends in Marketing Films; Strategies to uplift customer perceptions” National Conference on Creating and Delivering Value for customers, March 27 – 28, School of Management studies, CUSAT
4. Emergence of Professional students as Global Competitors: Is Communication Skill the Litmus?” 20th ISTE Annual Convention, VJCET, November 21, 2009.
5. Issues and Challenges of Marketing Ayurveda based Wellness Tourism in Kerala:
   All India Convention of Tourism Professionals, 5-6th February 2010, Thiruvananthapuram.
6. The Niche of Ayurvedic Health Tourism in Kerala: Galoring opportunities for Entrepreuners
   UGC-SAP, Pondicherry University, 19-20 March, 2010.
7. The role of communication skill in transforming professional students to Global competitors:
   Natyonal seminar on “Communication and Soft skills – The Emerging Paradigms”, DAVIET, Jalandhar, September 6-7
8. Need of a Paradigm Shift in the Learning and Teaching Process in Engineering Education:
   21st ISTE Annual Convention, SJCET, November 20, 2010
9. To Mould 21st Century Professionals: Analyzing the need of Communication & Soft Skills:
   National Conference on Moral and Ethical Values for Professionals, IET, Bhaddal, Ropar, April 15-16,2011
10. A study on the Entrepreneurial opportunities in Ayurvedic wellness Tourism by Analyzing the Swot with reference to Kerala: DAMES’11 Conference, BS University Chennai, April 29-30, 2011

1. Industrial Organisation and Management, ISBN : 978 – 81 – 8295 – 156 – 3 Published by V Publishers, Kottayam.
2. Chapter contributed to “International Markeing in Tourism”, ISBN : 978-81-261-4934-6 Published by Anmol Publishers, New Delhi.

• Industrial Organisation & Management
• Financial Management
• Operations Research
• Humanitics